Business Plan for Grab-N-Go Snax Essay

II. Executive summary & General Company DescriptionGrab-N-Go Snax are a selection of prepackaged, single serving snack pabulums which ordain be sold out of sustenance carts conveniently located some the kernel downtown Portland subscriber line district. Our new enterprise caters to the affect for downtown office and duty workers to educe quick and aristocratic glide slope to wellnessy breakfast, break and tiffin snack food options. Grab-N-Go Snax offers a round-eyed selection of high bore fresh fruits, vegetables, dairy, grain and gluten-free products. Products are cleaned, cut, portioned, packaged in re-sealable recyclable packaging and refrigerated for immediate consumption. To increase our name brand product selection, well offer a physique of products in this category offered by former(a) name brand companies, such as granola bars, trail mix, bottled water, fruit juices and energy drinks.To start, activities of the business leave behind complicate stationary food cart make out in the high activity food cart vending groups, called PODS. Supplemental activities of the business leading be to participate in special events vending. Special events allow metropolis wide water front events, Saturday Market, sporting events and holiday celebration activities.In a preparation bowl that leave alone be set up for processing, packaging, and storing food products, work will be done individually day to prepare products for delivery. Products for the days sales will be transported in refrigerated retentivity containers to the food carts early each good morning. Vendor services will stock their carts and displays in preparation of dedicate for business.Customers and passer-bys will nonice the b c all overly lit awning, chromatic displays, smells of fresh fruit and sounds of nature in a clean environment open early in the morning for their convenience. They will see a wide selection of food items for breakfast, or to eat later for workday snacks. Customers croupe grab items for buy for themselves from the on-board displays or refrigerated cases. Vendor services will scan the UPC codes and processes the sale quickly via POS system.For the future of the business, it is our program to arouse the sale of our own Grab-N-Go Snax name brand product selection through refrigerated vending machines, fittingness health clubs and in-office delivery. Our cater services will accommodate the need for refreshments during company undertakeings and parties to businesses in and some the core downtown subject field.Our goal is to develop a strong business model, brand name and reputation so that as the business continues to grow into other locations and communities, becoming more recognizable, we can develop Grab-N-Go Snax into an operation that can be franchised. We like the flexibility a LLC provides to allow the option to hire professional management that would not necessarily be owners. This would allow us to offer employee s (potential new franchisees) the opportunity to learn the ropes of the business and induce what it might be like to operate their own Grab-N-Go Snax food cart before they make the end to invest in our business as a franchisee.III. QualificationsMy background of working downtown Portland for the past 30 years and existence a customer of a hardening of the food carts in the downtown domain of a function has provided me with the drive to make this unique business concept a true success story among the suppuration trend of food carts here. I have worked as Administrative Assistant to Directors of companies and Project Manager and coordinator for projects that require budgeting, multi-tasking and attention to detail. My strengths are with organization, human relations, patience and dedication.Be brasss devoting a lot of my own funds that will go into this venture that I believe in, I will be committing a lot of my condemnation and energy to making sure every aspect of the busine ss operational needs are met to meet the customer demands. Outside of the day to day product preparation, on-site vending and management of business affairs, I will be networking and connecting with other Administrative Assistants, Event and Meeting curriculumners and with businesses in the downtown sphere to sell our in-office delivery and catering services.IV. Products and ServicesProducts See Appendix A (not included in this document) for examples of wholesale cost and pricing comparisons of topical anesthetic retail & market place store competition. * Fruits apples, bananas, oranges, grapes, grapefruit, melons, cherries, berries, * Vegetables carrots, celery, cauliflower, broccoli,* Nuts almonds, peanuts, cashews, walnuts, soy, trail mix, granola mix * Dairy milk, yogurt, cease sticks, pudding, vegetable dips * Beverages water, vitamin water, sports drink, fruit drinks, fruit juices, vegetable juices, dairy drinks, fruit smoothies, Products will be displayed in a highly li t environment while activating physical senses. (e.g. sight-lighting of colors & textures sound-background musical sounds of fresh water falls, breezes, birds , etc smell-odors from fresh fruit juices)Services* Parked truck/ pilotless aircraft Daily on-the-street vending. * Mobile truck/trailer Special events vending fairs, markets, entertainment venues, promotional events, sports events, * Catering Regularly scheduled in-office supply replenishment, meeting manner delivery. Customer service is highlighted with a smile, cheerful attitude, immediate attention to the customers inquiries, recommendations for specials and new products, understanding for their business and request for feedback via our web page.These items are offered fresh, dried and refrigerated from early in the morning, to catch plenty before work and school, to late afternoon. Products are intended to fulfill the desires of those seeking healthy and nutritional breakfast, pre- eat, lunch and post lunch time snack options. Snacks and drink items represent alternatives to those high in sugar, fat, cholesterol, caffeine or carbonation. Grab-N-Go Snax objective is to shape up the image of providing high quality healthy snack food options, quick and easy to obtain with freshness guaranteed. Products being offered will be healthy, pre-packaged, single serving, ready-to-eat snacks and drink items.V. Marketing Plan presently the food cart business is growing and thriving in the downtown Portland area. Owners of parking lots and open spaces are looking to expand and convert available space for this business use because of the increase in space revenue and the ease of which the city has made it a viable optional use of their property. Because of the local and nationwide publicity for many of the local food cart businesses, more downtown workers and visitors to the downtown area now consider experiencing a food cart meal. The advantage of Grab-N-Go-Snax is that there are a lot of busy downtown worker s who do not tend to eat breakfast, they dont remember to purchase snack items in advance, do not remember to bring them to work when they do, and when they do want a snack for a break, do not have a lot of healthy snack options convenient for them to choose from.Busy professionals know they want and need to move towards healthier food selections, that need convenience and speed of ownership to change their current habits. They need a place soaked by their work for that quick turn-around time during a break or before they enter their office construct in the morning. Promotional objective will be to change downtown workers behavior, not only around the kind of snack foods they do select, but actually adding the activity of victorious time in the morning and during breaks to include snacks for nutritional and health reasons. Within the promotion is the message of how quick and easy it is to obtain a selection of quality healthy snack foods. I want our customers to see the convenie nce and ease of taking a new step that contributes to their health and well being.I plan to communicate this message with colorful unique signage outside the food cart to grab attention with matching post card sizing business cards. I have alike planned to promote the cart through the nearby business office building tenant newsletters, providing coupons and a drawing with on-line website registration. The purposes of the registration and drawing would be for obtaining email addresses for on-going communication and promotions. There will be bonuses and discounts offered for frequent customers. I will be listed in the website created to promote Portlands food cart businesses www.foodcartsportland.com and I will create a press release with a twist on the food cart business. The purposes of the press release will be to create a buzz around the food cart concept not only in the local market, but nationally in order to get free press stories and media attention.Plan for success I plan t o expand the business by offering products and services for catering to the downtown business offices. I also plan to make consignment agreements to sell product through the local fitness health clubs, whose customers employment early in the morning, on breaks and through their lunch hour. I will be expanding the business to include personnel needed for developing orders, product preparation and delivery. I will promote the catering side of the business by selling face to face to the local business office administrative staff, typically responsible for making in-office food arrangements for meetings, parties and for employee benefit.CustomersOur customers are middle class, educated at or in a higher place a high school education, mostly white, men & women that work, play and go to school in the downtown Portland area, though most do not live in the downtown area. For lunch, most all of our customers walk in spite of appearance a one to 3 block radius of a group of food carts call ed pods.The majority of these get customers ages range from their mid 20s to their mid 50s, most of which are already acquiring messages of healthy eating and control of obesity from multiple media sources as well as their employers health benefit provider. From my experience and relationships with colleagues that work downtown, they lead extremely busy and sometimes stressful lives at work, supply to work out to stay fit when they can and dont ever so eat right or as often as they should. From my visual survey of workers entering offices in the morning and exiting during breaks and lunch hours, very few bring food from home.VI. Market ResearchCompetitionFrom my visual survey of actual food carts in both the high tightfistedness target markets, there is no other food cart offering fresh, healthy, pre-packaged, single serving, ready-to-eat snacks and drink items. Since I will be offering more nutritional beverage options consistently at a lower price, I will also be targeting t o gain their lunch hour beverage business, even though they may be purchasing their lunch food at a food cart nearby. This strategy will also serve to allow customers to slang all the snack options available for their future consideration.PricingOur pricing objective is to beat everyones price on beverages and be competitively priced on like items offered at other food cart vendors and local corner convenience stores nearby. The more delectable items, pre-packaged mixed product sets and items not offered elsewhere is where I will make a higher profit margin. Using a Loss Leader strategy Beverages will be offered at lower prices consistently every day. This will ensure the customer remembers that the place to always get a great price on healthy beverages is special(prenominal)ally at our food cart.For specific like items that can be found at in-office building vending machines and indoor convenience stores nearby, we will set our price lower than the indoor store to encourage cus tomers to venture outside of the building for the savings. Prices on identical food items that can be found at the customers local supermarket outside the downtown area will be priced higher for the benefit of convenience and freshness. Based on research of urban grocery store pricing, we expect to be able to set our product prices at least 20% above what customers would pay outside the downtown Portland center.DistributionOur distribution objective is to be situated where there is the highest density of daytime office workers in the downtown Portland market, close to other businesses that customer frequent. Currently the two desirable pods (groupings of food carts) are located on SW 5th Avenue near Stark and around the block of SW 10th Avenue and Alder for their proximity to high density population of workers. (12/13) creation located at either the 5th Avenue or 10th Avenue pods would be most desirable because of the foot traffic from the surrounding businesses and transit mall. F rom my visual count, there averaged 100 165 the great unwashed on one side of one block throughout the 1200 to 100 hour being served by 13 to 15 trailers per block length. During their lunch hour, most customers are drawn to the area because of the variety in choices of food from the high density of food carts.These two food cart groupings are close to our customers offices and on their way to and from transportation options. (parking garages, Max train, Tri-met buses, etc.) Because both pods are located inwardly parking lots, there is a lot of flexibility for delivery of goods and situation of the trailers. When the weather is wet or windy, being located outside office building retail space, is not as convenient, but does kitchen stove more customers from a variety of businesses all around the pod. If it is possible, it is our goal to incorporate clean solar energy as part of our uniquely designed cart to be able to operate at special events where electricity may not be convenie ntly located or expensive to purchase.VII. Operational PlanWe have selected to start the business with a fresh new trailer concept, rather than take over an existing business or invest in someone elses franchise. Our food cart and catering operations have many elements that are not before long offered from any food cart currently in the Portland markets.